A Research Study On Data Analysis - 938 Words

The qualitative research for the study will be driven by using tools such as excel spreadsheets and data analysis software that provides a quality control and accuracy for the results obtained from the participants. The researcher will be utilizing two elements of data analysis validity according to Creswell described by Sampson, J (2012), congruence and accuracy: †¢ Congruence involves providing a rational that shows how the data analysis method for qualitative research and fits the questions being asked or the hypotheses for qualitative research. The description of the rationale for using various data analysis methods should help the readers determine if the analytical techniques are appropriate for the research design and the measures utilized to represent the variables in the case study. †¢ Accuracy involves providing evidence that the analytical techniques used in the research provide correct answers to the research question being asked or the hypotheses being posed. This process establishes the accuracy of data analysis helps the reader to judge whether or not the findings obtained in the study could be trusted. The researcher role in this process is an exceptional and significant role in the process of qualitative research, which is to present a new platform for the dual enrollment program to provide readiness skills to help students with work-life-balance when students transition to college while working. According to Cech, E Wendt, B (2009), the developmentShow MoreRelatedResearch Study On Data Analysis Essay1213 Words   |  5 Pageschapter is focus on how data required for the research is to be obtained. Section 3.2 outlines the sampling techniques that can be used to choose representative respondents to the population under study. It will give a brief explanation on sampling and also explanation on various sampling techniques. Section 3.3 focuses on the data collection methods. It will give a brief explanation of various data collection methods. Section 3.4 describes data analysis. It explains how data collected will be analysedRead MoreData Collection Analysis and Measurement Elemen ts Used in Research Studies415 Words   |  2 PagesQualitative Research Study Abstract This paper identifies data collection, analysis, and measurement elements used in research studies. The paper analyses the publication Missed Nursing Care by Kalisch, B.J and discusses the methods of data collection and analysis the author used. Study Method In this research, a qualitative study was used during data collection and analysis. The researcher used focus group interviews during her study which encompassed nursing staff working in medical-surgicalRead More1221614 Chapter: 5 Data Analysis and Interpretation 5.3 RESEARCH GAP Similar studies have been1600 Words   |  7 Pages1221614 Chapter: 5 Data Analysis and Interpretation 5.3 RESEARCH GAP Similar studies have been conducted in different countries. In my study the focus is on the impact of crude oil prices on the stock returns of automotive companies in India and it has been conducted for six automobile companies. 5.4 RESULTS AND DISCUSSION Firstly, the data on oil prices is taken from Multi Commodity Exchange of India (MCX). The time period of the data is from 2011 to 2013 as this was a period of high volatilityRead MoreCritical Analysis of a Quantitative Research Study1080 Words   |  5 Pagesï » ¿Prepare a critical analysis of a quantitative study focusing on protection of human participants, data collection, data management and analysis, problem statement, and interpretation of findings. The quantitative research article can be from your previous literature review or a new peer-reviewed article. Each study analysis will be 1,000-1,250 words and submitted in one document. As with the assignments in Topics 1-3, this should connect to your identified practice problem of interest. Refer toRead MoreMeta Analysis Of Thoracic Epidural Anesthesia1735 Words   |  7 Pagesto provide a well-constructed analysis of the article titled â€Å"Meta-analysis of thoracic epidural anesthesia versus general anesthesia for cardiac surgery† written by Svircevic, van Dijk, Nierich, Passier, Kalkman, van der Heijden, and Bax in 2011. In doing so, this author attempts to validate the overall quality of the research being presented and its applicability to the nurse anesthesia practice. Study Design The meta-analysis was hypothesis driven while research was being completed; this becomesRead MoreDifferent Aspects And Characteristics Of Research1196 Words   |  5 PagesExploratory Research After reviewing the required readings and the Review Questions 6, 7, 8 at the end of chapter 6 in Cozby, P. C. (2012), Methods in behavioral research, the questions will be answered with detail. Support of the answers with scholarly research citations will be provided. The purpose of this research is to identify and define different aspects and characteristics of research and studies, What is a case study? A case study is the detailed steps and recording of research over timeRead MoreResearch Methodology Used For Research1207 Words   |  5 PagesResearch Methodology Introduction This chapter discusses the methodology used for this research. Describing type of methodology in research study and define the chosen method and approach for this research. Then, the outline of research strategy used, framework this research conducted and data sources collected to obtain valid and reliable research as the objective determined. Review of Research of Methodology Broadly speaking, there are several purpose of research. It depends on the objectiveRead MoreThe Effect Of Pay Level On Job Performance Of Call Center Employees Essay858 Words   |  4 Pagesthe outline of the research project, including the different sections and summary descriptions of the information contained in each section. Overall, the research comprises six different sections. These include the introduction, literature review, analysis approach, results, discussion, and conclusion. It is important that these sections are well knit to ensure a logical flow of ideas and clarity in the presentation of the research report. The following section shows the research outline. Topic: TheRead MoreResearch Study On Research And Research1406 Words   |  6 Pagesidentify the research approach, research onion and the research philosophy to conduct the research in proper manner. The research design based on which the entire research will be conducted is identified in the chapter in details. Robson and McCartan (2016) argued that the specific research process requires to be identified by the researcher to conduct the research efficiently. The research methodology identified in the chapter will help the researcher to formulate the outcomes of the study. 3.2 MethodRead MoreWomen Of The Working Population1484 Words   |  6 PagesResearch in Organizations Assignment Review of Literature Around half of the working population consists of women, yet this number is often not reflected in traditionally male fields (Peters, Ryan, Haslam, Fernandes, 2012). Although some may have joined these role, many women eventually leave male-dominated occupations resulting in underrepresentation in those fields, especially higher up the ladder (Peters, Ryan, Haslam, 2013). Many of these male–dominated occupation are well paid and highly

Bethesda Classification Of Pap Smear Testing And Evaluation

Bethesda Classification of Pap smear testing and evaluation The Bethesda classification is relied upon in the reports that need to be made on the diagnosis related to vaginal or cervical cytology. Pap smear screening is used in the detection of processes in the cervix that are potentially cancerous and pre-cancerous. In the event of abnormal findings during the process, there could be further tests ran to get more clarity before the final decision is made on the conditions that is suffered (Rà ¡sky, Regitnig, Schenouda, Burkert, Freidl, 2013). The National Cancer Institute recommends utilization of â€Å"The Bethesda System for the reporting of cervical / endocervical / vaginal cytology (Pap smears) specimens. The standardized language of the†¦show more content†¦Ã¢â‚¬ ¢ An adequate endocervical / transformation zone component (from a patient with a cervix) (Nayar, Wilbur, 2015). (2) Quality of the Pap smear will still be noted when: †¢ Less than 10 well preserved endocervical or metaplatic cells are seen †¢ Blood or inflammation moderately obscuring the Pap smear (Nayar, Wilbur, 2015). (3)Unsatisfactory for evaluation designates that the specimen is unreliable for the detection of cervical epithelial cell abnormalities.this term is used if any of the following apply: †¢ A broken slide that cannot be repaired †¢ Scanty squamous epithelial component (less than 8,000 well preserved and well visualized cells on conventional slides or less than 5,000 well preserved and well visualized cells on liquid-based preparations) †¢ Obscuring blood, inflammation, thick areas, poor fixation, air-drying artifact, contaminant, etc. that precludes interpretation of approximately 75% of the epithelial cells(Nayar, Wilbur, 2015). If the pap smear test is abnormal it can be reported by Bestheda system as follows: 2.Descriptive †¢ Normal †¢ Benign †¢ Epithelial cell abnormality (a) Atypical squamous cells of unknown significance (b) Low grade squamous intraepithelial lesion (c)

Changes in Accounting Principles The International...

The purpose of this paper is to discuss the changes in accounting for leases according to the International Accounting Standards Board (IASB) and the Financial Accounting Standards Board (FASB). FASB published a release on May 16, 2013 proposing an improvement to the value and comparability of financial statements. The goal of the IASB and FASB was to provide a greater transparency about leverage, the assets an organization uses in its operations, and the risks to which it is exposed from entering into leasing transactions (Fasb.org, 2013). Keywords: accounting for leases, IASB, FASB Changes to Lease Accounting Leasing is a very important source of financial income for a wide range of organizations. Therefore, the way in which organizations account for leases is essential. The standards for lease accounting had been criticized for failure to meet the needs of users of the financial statements because they did not provide a reliable representation of leasing transactions (Fasb.org, 2013). In 2006, the IASB and the FASB began a joint project by creating an Exposure Draft with proposals to improve the financial reporting of leasing activities under International Financial Reporting Standards (IFRS) and U.S. Generally Accepted Accounting Principles (GAAP) in response to the criticism. On May 16, 2013 the FASB and IASB released a revised Exposure Draft proposing changes to lease accounting. The proposal aims to improve the quality and comparability of financialShow MoreRelatedSummary of Research for Accounting Changes and Error Analysis1143 Words   |  5 Pages Summary on Research for Accounting Changes and Error Analysis Companies have always faced issues of how to reflect changes in accounting methods and error corrections in financial statements. A change in accounting principle results when an entity adopts a generally accepted accounting principle different from the one it used previously (Hall 2007). A presumption exists that an accounting principle once adopted shall not be changed in accounting for events and transactions of a similar typeRead MoreGeneral Accepted Accounting Principles958 Words   |  4 PagesAccounting Principles i Running head: GENERAL ACCEPTED ACCOUNTING PRINCIPLES General Accepted Accounting Principles Accounting Principles ii Abstract My paper is about the GAAP (General Acceptance of Accounting Principles) which were created by the Accounting Principles Board (APB). The board was created by American Institute of Certified Public Accountants (AICPA) in 1959. APB issued 31 Opinions from 1959 to 1973 and those Opinions created GAAP. I think GAAP is interestingRead MoreHistory of the Relationship Between Fasb Iasb1633 Words   |  7 PagesRelationship of the International Accounting Standards Board and the Financial Accounting Standard Board Accounting Theory Research 541 The History amp; Relationship of the International Accounting Standards Board and the Financial Accounting Standard Board The International Accounting Standards Board (IASB), and independent standard-setting body of the IFRS Foundation was created after the Financial Accounting Standards Board (FASB) to develop and establish universal accounting proceduresRead MoreThe Relationship Between Fasb and Iasb1490 Words   |  6 Pages541 March 14, 2011 Delphine L. Agnor Wolsker The Relationship Between FASB and IASB Introduction The International Accounting Standards Board (IASB) was created after the Financial Accounting Standards Board (FASB) to establish a single set of accounting procedures and standards for both boards. The process has not always been an easy one, but the goal of merging the accounting standards globally overrides the disagreements. Overcoming impediments, such as language, culture, economic and politicalRead MoreThe American Institute Of Accountants862 Words   |  4 PagesAccountants formed the Committee on Accounting Procedure that issued 51 accounting research bulletins and began the process that eventually became known as the GAAP. In 1957, the American Institute of Accountants was renamed AICPA or American Institute of Certified Public Accountants. The AICPA or American Institute of Certified Public Accountants formed the Accounting Principles Board in 1959, which issued their 31 APB Opinions. The FASB or Financial Accounting Standards Board formed in 1973 issued 168 Statement sRead MoreInternational Financial Reporting Standards And The International Accounting Standards Board1236 Words   |  5 PagesREVENUE ACCOUNTING ASSIGNMENT 2 – BUSINESS REPORT Name : Jea Sun Lee Student Number : N9558195 Word Count : 1000 words  Table of Contents EXECUTIVE SUMMARY 5 1.0 Introduction 6 2.0. Research and Evaluation 7-8 3.0 Future Implications of adopting AASB 15 for Australian companies 9 4.0 Conclusion 10 Reference List 11-12  EXECUTIVE SUMMARY The International Financial Reporting Standards (IFRS) Foundation and the International Accounting Standards Board (IASB) are a global languageRead MoreIntroduction. Keeping The Day-To-Day Business Accounting1588 Words   |  7 PagesIntroduction Keeping the day-to-day business accounting is not just a necessity but rather, and above all, an obligation. Financial accounting seeks to find answers to recurring questions in a business such as, how much was sold last month, how many people have used the services, and how much to produce to meet the needs of the customers. The financial accounting is a method that helps better organize and manage any business. Accounting is the science that serves to organize all the numeric recordsRead MoreInternational Accounting Standards Board And Financial Accounting1307 Words   |  6 PagesIt all began on October 2002 where the International Accounting Standards Board and Financial Accounting Board signed a memorandum of understanding that has come to be known as the â€Å"Norwalk Agreement†. Here the two boards met and decided to make their standards fully compatible and put it into practice and once they conquer their goal, they have to make sure it is maintained. But before I di vulge into details regarding the future and presently achieved goals of the convergence, I would like to throwRead MoreHistorical Development of Gaap1322 Words   |  6 PagesA Historical Look at U.S. GAAP Lauren Hollis Accounting Theory Texas Woman’s University School of Management Dr. Pamela Baker January 26, 2013 ABSTRACT This paper discusses the historical development of generally accepted accounting principles through its contributing sources from 1930 to the present. U.S. Businesses had been using double entry accounting since the 1800s yet no uniform accounting practices had been introduced until the American Institute of Accountants (AIA) recommendedRead MoreIntermediate Accounting I Final Paper1750 Words   |  7 PagesIn 1973, the Financial Accounting Standards Board (FASB) was created and their mission is â€Å"to establish and improve standards of financial accounting and reporting for the guidance and education of the public, including issuers, auditors, and users of financial information.† (FASB.org, 2009a). The FASB is a private, not-for-profit organization whose primary purpose is to develop generally accepted accounting principles (GAAP) within the United States. The Securities and Exchange Commission (SEC)

Coffee free essay sample

What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in each product line and within each item is the product depth. Firstly, the product line is a group of product or service items that are closely related because they are sold to the same consumer groups, are marketed through the same types of outlets, have similar usage or fall within given price ranges. Thus, Trung Nguyen Coffee’s product lines are: Trung Nguyen Coffee, Passiona Coffee and G7 Instant Coffee. The Passiona Coffee targets at consumers looking for low-caffeine coffee and especially women, while the G7 Instant coffees are made for people who are too busy to brew a cup of coffee themselves. We will write a custom essay sample on Coffee or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Trung Nguyen Coffee has 3 different product items, namely Creative Coffee, Blend Coffee and Espresso Coffee. Passiona Coffee consists of 2 product item, Passiona roasted coffee and Instant Passiona coffee. As for the G7 Instant Coffees, the product items are G7 Pure soluble, G7 Cappuccino and G7 Instant 3-in-1 coffee. Lastly, product depth is the number of variants in a product item. Trung Nguyen’s product depth of Creative coffee includes the Weasel Coffee and Legendee Coffee. Also, some variations of G7 Cappuccino are the Mocha G7 cappuccino and Hazelnut G7 cappuccino. Different sizes of coffees are considered as product depth as well. For example, the G7 Instant 3-in-1 coffee is sold in 3 different sizes: a box of 18 cafe sticks, a bag of 22 sachets or a bulk pack bag of 100 sachets. Table1: Summary of product mix of Trung Nguyen | Product lines| | Trung Nguyen Coffee| Passiona Coffee| G7 Instant Coffee| Product items| -Blend coffee-Espresso coffee-Creative coffee Product depth: Weasel coffeeLegendee coffee| -Passiona roasted coffee-Passiona instant coffee| -G7 Pure soluble-G7 cappuccinoProduct epth:Mocha G7 cappuccinoHazelnut G7 cappuccino-G7 instant 3-in-1Product depth:box of 18 cafe sticksbag of 22 sachetsbulk pack bag of 100 sachets| Key attributes refer to the most important characteristics of a product. Trung Nguyen makes its point of difference through its key attributes like using the best coffee beans, unique brewing style and the new coffee concept. Trung Nguyen has a unique selling point because some coffees offered cannot be found anyw here else. Its coffees are authentically Vietnamese. For example, the Weasel coffee is produced based on the legend in Vietnam. To differentiate itself from its competitors, these key attributes must communicate benefits for consumers. The coffee offered by Trung Nguyen is of a higher quality compared to other coffee brands because they use the best coffee beans sourced from four of the world’s best coffee-growing regions. In addition, Trung Nguyen is awarded with the EureGAP certificate for its good agricultural practices such as having consistently good quality coffee beans and using environmentally friendly technologies. Coupled with their oriental secrets, consumers would prefer Trung Nguyen because their coffee is brewed much more aromatic and rich. Trung Nguyen used their new concept of coffee to set up a â€Å"Creative Coffee House† in order to differentiate itself and gain market share. It is now well-known for the innovative clubhouse whereby customers can enjoy coffee in a beautiful and sentimental ambience while experiencing Vietnamese cultural events and exhibitions. For consumers who value such innovative product services, they will choose Trung Nguyen’s coffee over the other â€Å"grab a coffee to go† coffee styles. 2) What are the roles of branding? What are the benefits of branding to sellers and buyers in the coffee market. The role of branding is to create an identity for the product. The identity created can have some personalities and can gain brand equity. Benefits of branding Some benefits of branding for sellers of the Trung Nguyen coffee are that they are able to accentuate the bases of differentiation from its competitors due to its distinct identity. They can obtain legal protection like trademarks to avoid copycats of their brand. The counterfeit products are capable of stealing Trung Nguyen’s sales when consumers are unsure of how the real packaging of coffee looks like. There is also a chance for the counterfeit coffee to ruin Trung Nguyen’s reputation. Consumers who bought the counterfeit coffee by mistake may view Trung Nguyen to be of a lousier quality instead. All this would be effectively prevented by branding because counterfeiting is an offense. Brand equity is created by branding and careful marketing. Trung Nguyen can in turn earn higher profits as consumers are willing to pay a higher price for this particular brand of coffee. Also, brand equity can lead to higher economic value of the brand, whereby it becomes an asset for Trung Nguyen when it wishes to sell its brand. Last but not least, Trung Nguyen can achieve brand loyalty through creating preferences towards their brand. If Trung Nguyen coffee is able to sustain a consistently good quality coffee product, consumers would remember the brand, spread the word around and continually purchase its coffee. On the buyers end, they may reap the most benefits from Trung Nguyen’s branding. Coffee is a convenience product and it is important to make it easy to find. Consumers will be able to correctly identify the products in a short period of time due to Trung Nguyen’s branding thus becoming more efficient shoppers. Furthermore, consumers may gain assurance of product quality and performance. Employees need to ensure products offered are of consistently good quality and so are specially trained to deliver this promise. Consumers will remain loyal to Trung Nguyen coffee because they are satisfied with this brand and have no need to search for another. 3) What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity? How can the brand identity be improved? Brand identity is the noticeable elements of a brand and also what the organization wants consumers to perceive the brand as. It constitutes of â€Å"Trung Nguyen† as its name, the logo and its tagline â€Å"Explore creative inspiration† A successful brand name should reflect the personality and values of the brand, be simple, memorable, positive and emotional. A logo is the image that embodies an organization. It is one of the most prominent branding elements that consumers will think of when someone mentions the company. A good brand logo should be memorable, futuristic and consistent and be able to portray the benefits to its target audience. The tagline must be simple and easy to remember. It also needs to remain short since the tagline is always incorporated into many marketing pieces. Evaluation of brand name: Consumers associate Trung Nguyen to â€Å"Central highlands† which refers to Dak Lak, the county capital of coffee where green coffee is grown. This gives an advantageous association between Trung Nguyen and high quality and fresh coffee beans. Also, the brand name represents the uniqueness and richness of the Vietnamese culture. However, the name Trung Nguyen does not hold any meaning for non-Vietnamese. This may alienate consumers from other parts of the world. Another bad point could be that its name is hard to pronounce for non- Vietnamese consumers. Possible improvements: Because the company’s name has been around since 1996 when it was founded, it cannot be changed otherwise the company has to build up brand awareness from scratch all over again. Thus, the company should work hard in educating people and let them understand the positive association between Trung Nguyen and â€Å"Central highlands†. For example, they could use their existing Internet website and include this under the â€Å"learn more† option. People visiting the website can then learn about the association and slowly adopt Trung Nguyen as their favourite coffee. Evaluation of logo In my opinion, the logo might be a little small and insignificant. Psychological influences such as selective exposure and retention affects consumer buying behaviour. For example, the appealing cup of coffee printed on its packaging of Creative coffee may distract the consumers from the brand name. The logo is also unattractive and boring due to the usage of dull and non-contrasting colours. The font used in the logo has little stylistic variations making it rather boring as well. Possible improvements Firstly, the logo should be scaled to a bigger size. Also, the marketing manager of Trung Nguyen can make use of brighter and more contrasting colours to make its logo more outstanding and attention-catching. The font could be changed to something cursive. This can better capture consumer’s attention thus leaving a deeper impression and resulting in better brand memory and recognition. For example Coca Cola, with its logo in a strikingly bright red background and white cursive words, is very successful at making sure that every consumer remembers it. Evaluation of tagline: Trung Nguyen’s tagline â€Å"Explore creative inspiration† consists of only 3 simple words hence should be relatively easy for everyone to remember. However, Trung Nguyen tagline is still quite foreign to people across the globe as they do not use much above-the-line marketing. Possible improvements Through the print media and mass media, Trung Nguyen can improve this aspect of its brand identity. The marketing manager could set up a Facebook page and make it known to people. Maintaining a Facebook page is relatively low-cost as compared to constant TV advertisements. Because millions of people are using Facebook, it is very effective for Trung Nguyen to get their brand identity across. Another point of improvement also through the mass media is through its online website. Perhaps the tagline can be added in the â€Å"history of Trung Nguyen† tab as it is currently not. On top of that, they can make use of emotional branding to elicit a favourable emotional response. Adding emotional words like â€Å"Happy†, â€Å"Healthy† and â€Å"Beautiful† could boost sales of their coffee. As consumers become increasingly aware of health and beauty these days, Trung Nguyen can market more of their Passiona coffee which is enriched with collagen, vitamin PP and other rare oriental herbs through its tagline. 4) What is the branding strategy of Trung Nguyen? What are the advantages and risks of this branding strategy? Trung Nguyen uses an umbrella branding strategy. Different types of coffees have a sub-brand which combines the corporate brand with a new brand. Trung Nguyen’s Passiona Roasted coffee and Trung Nguyen’s Espresso coffee are 2 examples. Advantages of umbrella branding: Capitalizing on the existing brand equity of Trung Nguyen, it can sell newly introduced products quickly. Consumers who have had a good experience with its coffee will transfer this favourable attitude to new items. For instance, Trung Nguyen’s Creative coffee may have been developed earlier than Passiona coffee. Consumers who liked Creative coffee would have a higher chance of buying the Passiona coffee because they are under the same brand and so would also be of an equally good quality. Furthermore, the Passiona coffee can be set at a higher price as consumers are willing to pay more for brand value. This can bring about additional profits for Trung Nguyen. Another advantage of using an umbrella brand is a lower advertising and promotion costs. Trung Nguyen only needs to come up with a single advertisement because its coffees share one identity. Also, because Trung Nguyen is used on all of the products, level of brand awareness is easy to raise. To name an example of a successful sub-branding strategy, Gatorade has developed and introduced Gatorade Frost, Gatorade G2, Gatorade energy bar, etc into the market and stayed popular being the leading sports drink brand in many countries. Risks of umbrella branding: In every marketing strategy there is bound to be a down side. Some risks of umbrella branding are that the failure of one type of coffee may affect the sales of the whole Trung Nguyen branded products. It is inadvisable to put all the eggs into one basket. For instance, if the production G7 Mocha had some discrepancy that caused the coffee to be too sweet, consumers may feel that the rest of Trung Nguyen packet instant coffees are as sweet and so switch over to Nescafe coffee instead. Secondly, sales of one product item may come at the expense of other items offered in the same product line. Lastly, the meaning of Trung Nguyen may also be diluted with an umbrella branding strategy. Apart from coffee, Trung Nguyen also has other product such as Green Tea, Oolong tea, etc. However, Trung Nguyen refers to Dak Lak, the county capital of coffee and so offering tea as an alternative beverage is not so relevant to the brand name.